Question: What is a Production Creative Consultant?
Answer: A “macro-level” Producer who brings specialized help for each job, and an advisor who helps oversee each stage of production. Below is a list for areas of assistance.
SCOPE:
BUDGET:
VISUALS / BRANDING:
ARTIST PHOTOS:
VIDEOS (Music Videos / Promotional Videos, incl Sizzle Reels):
RECORDING:
RELEASE:
PROMOTION:
A Production Creative Consultant may be hired for any stage of a project, however, early and comprehensive involvement allows for more cohesive and thorough assistance.
Answer: A “macro-level” Producer who brings specialized help for each job, and an advisor who helps oversee each stage of production. Below is a list for areas of assistance.
SCOPE:
- Outline creative goals (project / career)
- Plan timeline for project
BUDGET:
- Outline budget for phases of project
VISUALS / BRANDING:
- Artist branding: Review website / social platforms / general online presence
- Project branding: Plan website & album design
- Connect with website designer & digital designer
ARTIST PHOTOS:
- Define purpose of photos
- Connect with professional photographer
- Plan scope of visual content (set, lighting, wardrobe, makeup, hair, props, poses, etc)
VIDEOS (Music Videos / Promotional Videos, incl Sizzle Reels):
- Pre-filming: Define scope of the job, including interview & visual content storyboard
- Connect with professional videographer
- Post filming: Oversee video assembly
RECORDING:
- Organizational help to maximize studio time
- Advising on overall musical choices, from recording to editing/mix review
RELEASE:
- Timing elements relative to Promotion Strategy
- Create a Press Release
- Connect to a digital distributor
PROMOTION:
- Define audience (general vs specific) & explore promotion choices.
- Videos *see above* (music videos / promo videos / sizzle reels)
- Social Media Campaign outline (personal posts and paid ads)
- Radio/Podcast Promo
- Streaming Promo
- Newsletter / E-blast review
- Wikipedia Page Content (for qualifying individuals)
- PR Agent recommendations
- Specific Concert / Promotional Event Consultancy
A Production Creative Consultant may be hired for any stage of a project, however, early and comprehensive involvement allows for more cohesive and thorough assistance.